{"product_id":"bearbrick-michael-jordan-1985-air-jordan-100","title":"BE@RBRICK Michael Jordan 1985 Air Jordan (100%)","description":"\u003cp\u003eThis exclusive Bearbrick celebrates one of the most important moments in sports history: Michael Jordan's revolutionary partnership with Nike and the birth of the legendary Air Jordan 1 in 1985. With his radiant golden head, this figure embodies the aura of the greatest basketball player of all time, while the detailed design faithfully recreates his iconic Chicago Bulls outfit. The red jersey with black accents perfectly reflects the team colors that led Jordan to become a six-time NBA champion.\u003c\/p\u003e\n\n \u003cp\u003eThe authentic details are particularly impressive: The golden arms and legs symbolize Jordan's unparalleled status as a basketball legend, while the black, red, and white elements on the shoes and apparel reflect the original Air Jordan 1 \"Chicago\" colorway. This collaboration between Medicom Toy and Jordan Brand not only honors the athlete, but also the cultural turning point of 1985, when Nike struck a deal with a 25-year-old rookie that changed the sneaker industry forever. Back then, the first Air Jordan cost $65. Nike expected 100,000 pairs to be sold in the first year, but sold over 450,000 in the first month.\u003c\/p\u003e\n\n \u003cp\u003eAs a limited-edition, 100% original, this Bearbrick embodies both sports history and collectible culture. The golden finish reflects not only Jordan's six NBA titles and five MVP awards, but also his continued commercial success—his Jordan Brand now generates over $5 billion annually for Nike.\u003c\/p\u003e","brand":"Medicom Toy","offers":[{"title":"Default Title","offer_id":51721989521674,"sku":"B@1985AJ100","price":39.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0843\/3133\/1850\/files\/bearbrick-michael-jordan-1985-air-jordan-100-herstellerbild-1.webp?v=1756760516","url":"https:\/\/www.mybearbrick.co.uk\/products\/bearbrick-michael-jordan-1985-air-jordan-100","provider":"MyBearBrick","version":"1.0","type":"link"}