{"product_id":"bearbrick-series-38-artist-anti-social-social-club-100","title":"BE@RBRICK Series 38 Artist \"Anti Social Social Club\" (100%)","description":"\u003cp\u003eWhen streetwear meets mental health, honest expressions like Anti Social Social Club emerge. Medicom Toy pays tribute to one of the most controversial and influential streetwear brands of the 2010s with this Bearbrick from the Series 38 Artist category. Finished in transparent pink and featuring the iconic wavy ASSC logo, this figure perfectly embodies the aesthetic of a brand that transformed personal pain into global hype.\u003c\/p\u003e\n\n \u003cp\u003eAnti Social Social Club was founded in Los Angeles in 2015 by Neek Lurk, a former social media manager at Stüssy. It was never originally intended as a commercial brand, but rather as a personal mood board for his struggles with depression and loneliness. The inspiration came after a painful breakup, when Neek processed his emotions in the form of caps and hoodies with melancholic slogans like \"I Miss You,\" \"Get Weird,\" and \"Self-Doubt.\" What began as a small project for close friends exploded three weeks after its launch when Kanye West wore an ASSC hoodie. Kim Kardashian followed suit during New York Fashion Week, and suddenly the website, hosted on Big Cartel, was receiving two million visitors a week.\u003c\/p\u003e\n\n \u003cp\u003eThe transparent pink of this Bearbrick is ASSC's signature color and symbolizes the vulnerability and openness with which Neek Lurk speaks about mental health. The distinctive wave-shaped logo in Friz Quadrata Bold font is instantly recognizable and became a symbol of a generation that identified with the brand's honest, unfiltered messages. Despite notoriously slow delivery times (which spawned the hashtag #wheresmyhoodiebro) and merchandise on cheap Gildan blanks, ASSC remained a phenomenon—precisely because the brand remains authentically imperfect.\u003c\/p\u003e\n\n\u003cp\u003e With collaborations ranging from BAPE to Playboy to Hello Kitty, ASSC proves that streetwear can be more than fashion—it can be therapy, an expression of isolation, and paradoxically, a community at the same time. This 100 percent Bearbrick is a contemporary document of an era in which streetwear became emotional and mental health became a statement.\u003c\/p\u003e","brand":"Medicom Toy","offers":[{"title":"Default Title","offer_id":51925939421450,"sku":"B@S3811","price":49.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0843\/3133\/1850\/files\/bearbrick-series-38-artist-anti-social-social-club-100-herstellerbild.webp?v=1760198618","url":"https:\/\/www.mybearbrick.co.uk\/products\/bearbrick-series-38-artist-anti-social-social-club-100","provider":"MyBearBrick","version":"1.0","type":"link"}