{"product_id":"bearbrick-series-41-release-campaign-special-edition-project-1-6-100","title":"BE@RBRICK Series 41 Release Campaign Special Edition \"Project 1\/6\" (100%)","description":"\u003cp\u003eWith the BE@RBRICK Series 41 Release Campaign Special Edition \"Project 1\/6\", you hold a true piece of Japanese collector history in your hands. This special edition was not available for regular sale in December 2020, but was exclusively given out as a promotional gift to customers of the legendary Medicom Toy flagship store \"project 1\/6 [1\/6計画]\" in Tokyo's Shibuya district – as part of a campaign to launch Series 41. If you weren't there at the time, today you can only get your hands on the figure through the collector's market.\u003c\/p\u003e\n\u003cp\u003eThe project 1\/6 Store is considered an almost mythical place for Bearbrick fans: opened in Udagawa-cho in 1996, it was for almost three decades the spiritual center of the entire Bearbrick culture and the venue for countless limited releases and artist collaborations. In August 2025, the location was finally transformed into the new flagship MEDICOM TOY TOKYO – a change that, in retrospect, definitively turns this promo Bearbrick into a testament to an entire era.\u003c\/p\u003e\n\u003cp\u003eIn terms of design, the figure focuses on maximum recognition rather than complexity: the entire body appears in a luminous cyan blue with a high-gloss finish, which makes the iconic Bearbrick silhouette appear unusually clear and striking. The characteristic \"Project 1\/6\" store logo with the stylized 1\/6 fraction circle is emblazoned on the chest, with the lettering \"PRODUCED BY MEDICOM TOY\" in white below it. Deliberately minimalistic, deliberately graphic – a direct reference to the store that this Bearbrick honors.\u003c\/p\u003e\n\u003cp\u003eAt 7 cm tall, the 100% model fits perfectly into any existing collection and, with its bold color, sets an immediate visual accent. For collectors who value the story behind their figures as much as the object itself, this promo Bearbrick is a rare opportunity to secure a piece of heritage.\u003c\/p\u003e","brand":"Medicom Toy","offers":[{"title":"Default Title","offer_id":53046434726154,"sku":"B@S41RC1","price":29.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0843\/3133\/1850\/files\/bearbrick-series-41-release-campaign-special-edition-project-1-6-100-herstellerbild.webp?v=1778812836","url":"https:\/\/www.mybearbrick.co.uk\/products\/bearbrick-series-41-release-campaign-special-edition-project-1-6-100","provider":"MyBearBrick","version":"1.0","type":"link"}