{"product_id":"bearbrick-series-51-huggy-wuggy-poppy-playtime-100-secret","title":"BE@RBRICK Series 51 \"Huggy Wuggy\" [Poppy Playtime] (100%) - SECRET","description":"\u003cp\u003eThe indie horror phenomenon that took the world by storm is now available exclusively from SECRET: Huggy Wuggy, the iconic mascot from Poppy Playtime, is more than just a gaming character—he's a global cultural phenomenon with over 100 billion social media views and a merchandising revolution that saw a 590 percent growth in 2024. Founded by brothers Zach and Seth Belanger, MOB Entertainment created Poppy Playtime in 2021, creating a franchise that has generated over $100 million in global merchandise sales and secured film deals with Legendary Entertainment (Dune, The Dark Knight) and book deals with Scholastic. This 7 cm SECRET Bearbrick is your ticket into this multi-million dollar horror toy aesthetic.\u003c\/p\u003e\n\n \u003cp\u003eThe execution is spot on: The vibrant indigo fur dominates the body, capturing Huggy Wuggy's signature color scheme from the abandoned Playtime Co. toy factory. The large, black, googly eyes give it a deceptively friendly appearance, which abruptly changes the moment your gaze falls upon its mouth. Several rows of razor-sharp white teeth—precisely shaped and meticulously detailed—protrude from the wide-open mouth, framed by bright red lips that accentuate the grotesque grin. A delicate bow on its body hints at its original purpose as a children's toy before the creature became a nightmare.\u003c\/p\u003e\n\n \u003cp\u003eThe yellow hands and feet with the \"BOOST 1005™\" logo are particularly authentic – a detail that true Poppy Playtime aficionados will instantly recognize. These elements heighten the contrast between cute toy aesthetics and pure horror that makes the franchise so successful. As a SECRET variant of the Series 51, this Bearbrick unites two worlds: the explosive popularity of an indie gaming hit that grew faster than established franchises, and the exclusivity of the most coveted Blind Box category. With this piece, you're not just adding a character to your shelf, but a piece of contemporary gaming and toy history – from its initial release in 2021 to the global phenomenon that is now played millions of times across all platforms, from Steam and PlayStation to Nintendo Switch.\u003c\/p\u003e","brand":"Medicom Toy","offers":[{"title":"Default Title","offer_id":52293160108298,"sku":"B@S5121","price":79.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0843\/3133\/1850\/files\/bearbrick-series-51-huggy-wuggy-poppy-playtime-100-secret-bild.webp?v=1768731603","url":"https:\/\/www.mybearbrick.co.uk\/products\/bearbrick-series-51-huggy-wuggy-poppy-playtime-100-secret","provider":"MyBearBrick","version":"1.0","type":"link"}