{"product_id":"bearbrick-series-51-matty-mattel-100-secret","title":"BE@RBRICK Series 51 \"Matty Mattel\" [MATTEL] (100%) - SECRET","description":"\u003cp\u003e A piece of American toy history becomes an exclusive SECRET: Matty Mattel, the iconic mascot of the world's second-largest toy manufacturer, embodies eight decades of innovation and boundless creativity. Born from the names of its founders, Harold \"Matt\" Matson and Elliot Handler, Mattel was founded in a California garage in 1945 and grew into a global toy legend. With Barbie (1959), Chatty Cathy (1960), and Hot Wheels (1968), the company created milestones that shaped generations. Matty himself was the face of this golden era—the friendly boy perched atop the giant \"M\" in the Mattel logo, shouting the unforgettable slogan: \"You can tell it's Mattel. IT'S SWELL!\"\u003c\/p\u003e\n\n \u003cp\u003eThis 7 cm SECRET Bearbrick pays homage to the 1960s, when Matty, one of the first talking dolls after Chatty Cathy, debuted between 1961 and 1963 and hosted his own TV show, \"Matty's Funday Funnies\" (1959-1961), on ABC. The design perfectly captures the classic look: the face features Matty's signature wide smile with large, friendly eyes and his characteristic curly hair beneath a gray crown—the symbol of Mattel's reign in the toy universe. The body wears the iconic red and white striped T-shirt that made Matty his unmistakable character, paired with black pants and white shoes with red details.\u003c\/p\u003e\n\n \u003cp\u003eThe authenticity of this reproduction lies in the details: from the precisely striped sleeves to the accurately sculpted facial features, every aspect reflects the nostalgia of the early 1960s, when Mattel revolutionized TV advertising with its sponsorship partnership of the Mickey Mouse Club in 1955 and went public on the New York Stock Exchange in 1963. As a SECRET variant of the Series 51, this Bearbrick unites two worlds: the golden era of American toy design, in which Matty stood as an ambassador for quality and innovation, and the exclusivity of the most coveted blind box category. With this piece, you're not just acquiring a collector's item, but a piece of cultural history – from the first year-round TV sponsorship to the IPO and its current position as a $5.4 billion empire, celebrating its 80th anniversary in 2025.\u003c\/p\u003e","brand":"Medicom Toy","offers":[{"title":"Default Title","offer_id":52293177311498,"sku":"B@S5122","price":39.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0843\/3133\/1850\/files\/bearbrick-series-51-matty-mattel-100-secret-bild.webp?v=1768731635","url":"https:\/\/www.mybearbrick.co.uk\/products\/bearbrick-series-51-matty-mattel-100-secret","provider":"MyBearBrick","version":"1.0","type":"link"}