{"product_id":"bearbrick-series-51-release-campaign-special-edition-medicom-toy-next-100","title":"BE@RBRICK Series 51 Release Campaign Special Edition \"Medicom Toy Next\" (100%)","description":"\u003cp\u003e For Bearbrick collectors, there are two kinds of hunt: the hunt for regular releases and the hunt for the unattainable. The Series 51 Release Campaign Special Edition \"Medicom Toy Next\" belongs to the latter category – a limited-edition 100% figure available exclusively as a promotional gift for customers who purchase at least 5,000 yen worth of Series 51 products at select Medicom Toy Stores in December 2025. Available only in Japan, in-store only, while supplies last.\u003c\/p\u003e\n\n \u003cp\u003eThe name \"Next\" says it all: Medicom Toy Next represents the brand's forward-looking vision, the constant evolution of designer toy culture. While other stores cultivate the legacy, Next looks ahead – to the next generation of collectors, the next wave of creative collaborations, the next level of Bearbrick fascination. This turquoise-blue promotional edition embodies precisely this spirit: It's not just a giveaway, but a statement about the continuity of a culture that has been growing uninterrupted since 2001.\u003c\/p\u003e\n\n\u003cp\u003e The logo design on the chest features \"MEDICOM TOY\" in small type, while \"NEXT\" dominates in large, bold letters – a typographic exclamation that underscores the store's future-oriented identity. The stylized figure breaking the \"X\" in \"NEXT\" symbolizes the human dimension behind every collectible: real people, real passion, real community.\u003c\/p\u003e\n\n \u003cp\u003eWhat makes these store editions so fascinating is the psychology of the complete set. Medicom Toy produced four different store versions for the Series 51 launch: Tokyo, Plus, Next, and 2G Osaka. Each features the same turquoise colorway but different logos. For completionists, this presents a challenge: How do you get all four if you don't live in Japan? Some enlist the help of local friends, others use shopping services, and still others pay exorbitant prices on the aftermarket. This 7 cm figure becomes a symbol of collector obsession—the urge to own not just one, but all the variants.\u003c\/p\u003e\n\n\u003cp\u003e For enthusiasts outside of Japan, \"Next\" is more than a store name – it's a reminder of what's coming next in their own collection.\u003c\/p\u003e","brand":"Medicom Toy","offers":[{"title":"Default Title","offer_id":52317182230794,"sku":"B@S51RC4","price":14.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0843\/3133\/1850\/files\/bearbrick-series-51-release-campaign-special-edition-medicom-toy-next-100-herstellerbild.webp?v=1766749950","url":"https:\/\/www.mybearbrick.co.uk\/products\/bearbrick-series-51-release-campaign-special-edition-medicom-toy-next-100","provider":"MyBearBrick","version":"1.0","type":"link"}