Explainer video1:24

Bearbricks explained

What a BE@RBRICK is, which sizes there are, how the official Series work and how to spot genuine figures – in 84 seconds. Below you will find the chapters and every text from the video.

Every text from the video

One bear. Six standard sizes.

One bear. Six standard sizes. Countless designs.

What you should know about the collectible figure from Tokyo.

What is a Bearbrick?

The collectible figure from Tokyo. BE@RBRICK comes from Medicom Toy in Tokyo and has been around since 2001.

The shape never changes. The design changes.

  • Artists – BE@RBRICK Andy Warhol Silkscreen Version
  • Designers – BE@RBRICK Karimoku fragmentdesign Polygon Chess
  • Brands – BE@RBRICK The First PlayStation
  • Film and TV – BE@RBRICK Woody [Toy Story]
  • Art classics – BE@RBRICK Vincent van Gogh “The Bedroom”

The sizes from 50% to 1000%

Six standard sizes, one shape. The percentage gives the size relative to the 100% figure.

100% · 7 cm – The size of the official Series, sold in blind boxes.

400% · 28 cm – The popular collector’s size, with plenty of space for art.

1000% · 70 cm – About as tall as a desk.

The official Series: blind box, Secrets, card

A new Series twice a year. Medicom Toy’s official Series come in 100%, packed in blind boxes. You only see the figure when you open one.

New designs and rare Secrets. Secret figures are not even shown on the box.

The images of the Secrets were created using artificial intelligence and are not photographs.

Every Series figure has its card. Cards come only with the official Series, not with special lines like Chase. Single figures from us come with their card.

BE@RBRICK Series 52 (2026) Previous BE@RBRICK series

Authenticity: hologram, Hidden Tag, du-al.io

Spot the real thing.

  • Hologram – A Medicom Toy seal on the packaging, with its own number for every piece.
  • Hidden Tag – A coded seal on the sole and packaging. Scan it with the “Hidden Tag” app to check the figure is genuine.
  • du-al.io – An NFC chip sits in the figure’s right leg. Hold your phone to it for Medicom Toy’s digital proof of authenticity.

Plus the hologram IDs: we list the numbers of available pieces from 200% right on the product page.

Information about the authenticity of Bearbricks

MyBearBrick

  • Over 1,200 models ready to ship.
  • Ordered by 2 pm on a working day, shipped the same day.
  • Free 30-day returns
  • Certificate of authenticity from 200%

Find your Bearbrick